05/08/14

Costain launches ‘Stay Safe, Stay Away’ safety campaign in time for school holidays

With the school holidays now upon us, Costain has launched a major radio campaign to warn parents and children alike of the dangers of construction sites with support from local children.

In co-operation with The Bay radio station, the Stay Safe, Stay Away campaign messages will be broadcast over the school holiday period  aimed at deterring children from playing on construction sites.

Costain Project Manager, Andrew Langley said “The industry has a historical issue within school holidays so we took the decision to work with the Bay Radio to try and get the message to  as many people as possible. We were very well received at the schools. We have already had issues with children playing on our site, hopefully the message will deter them from doing so in the future.”

Costain Community Relations Officer for the Link Road, Antony Crowley and Considerate Constructors Scheme mascot, Ivor Goodsite visited local primary to explain the dangers of entering a construction site. 

No fewer than 28 schools were invited to take part in a Stay Safe, Stay Away poster competition explaining the risks involved in wandering on to sites or playing on construction equipment. The judging panel had a very difficult task sorting through all the entries before picking the overall winner, all the shortlisted posters are being made in to posters to be displayed around the project.

The winning school (St Wilfrid’s CoE Primary School based in Halton) received a £500 cheque, and the opportunity for a group of its pupils to visit The Bay Radio’s Lancaster base for a tour of the building and take part in the advertisements by delivering some of the script.

Antony Crowley added “Costain has done poster campaigns before, but I think the commercials are a little bit different and we really hope they’ll encourage the kids to Stay Safe and Stay Away, we’d also like to thank all the schools for their support in getting the message across to the children.”

You can listen to the commercial and the Vox-Pops here.